Vision & Mission

Spice Zen’s vision is to “excite the foodie in you” by helping you experiment cooking with herbs and spices and develop the knowledge and confidence to cook with them.


Spice Zen’s mission is to
  • Raise inquisitiveness and interest in herbs and spices
  • Erase the perception that adding spices makes the food chilli
  • Make a wide range of herbs and spices a key feature in the Australian pantry
  • Create awareness of how spices can be added to all types of foods, not just curries
  • Cultivate cooking techniques that enhance the aromas, flavours and textures of the spices
  • Educate about the nutritional benefits of herbs and spices
  • Make cooking with herbs and spices trendy.